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It plots two axes.
Business model blue ocean strategy canvas. This allows them to build a viable business model and ensure that a company profits from the blue ocean it is creating. Sequence of blue ocean strategy. Before moving any further with a discussion on the strategy canvas we need to go over the blue ocean strategy first.
On the horizontal axis. To create such a strategy there are a set of analytical tools and frameworks used in formulating and executing it. Companies need to build their blue ocean strategy in the sequence of buyer utility price cost and adoption.
What determines whether blue ocean strategy is a innovation or generation analytical tool highly depends on the sequence that is used. Chan kim and renée mauborgne this new strategy was originated. The strategy canvas from blue ocean strategy visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents.
In the book blue ocean strategy written by two eminent business theorists w. The first and foremost tool in value innovation and creation of blue ocean strategy is the strategy canvas. List the factors the customer cares about and current dimensions of competition.
It graphically captures in one simple picture the current strategic landscape and the future prospects for an organization. The strategy canvas is a central diagnostic tool and an action framework of blue ocean. Blue ocean strategy shapes strategic structure to create new demand and generate high growth for the company.
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