Business Model Of Amazon And Flipkart

According to data from three independent platforms amazon s app and website are more popular than rival flipkart s offerings.

Business model of amazon and flipkart. Flipkart which has redefined shopping in india works on a b2c business to consumer model. Amazon can easily enter another country and start selling products. Flipkart s transformation from the inventory based to ad driven model is quite complex and to this point it is not clear that whether it will generate the expected profit or not.

Between november 2016 and october 2017 the 12 month period for which the latest data is available amazon was consistently ahead of softbank funded flipkart on desktop and mobile browser visits app downloads and average daily active app users. The main target of flipkart is to take the top position in india by replacing amazon as the leading e commerce website and marketplace for the buyers and the sellers. Davinder kaur symbiosis centre for management studies noida symbiosis international universi ty pune.

This makes it scalable. The business model of amazon is not very capital or human intensive. The company s strategy is to raise as much as 1 billion us dollars to fund the various businesses and organizations in india.

Introduction to flipkart e commerce platform. The company in the later half of last decade got funded and ventured into full fledged online retail selling almost everything. Flipkart started off with a direct to consumer model selling books and some other products before.

Flipkart e commerce company was first idealized by sachin and binny bansal in 2007 both brothers are former amazon executives. Top 5 tech innovations of 2015. The bansal brothers were able to successfully design a business module based on their experience and expertise.

This is the reason that amazon went from being an american company to being a multinational very soon. Initially it was in a in. Products and services among the products and services offered in amazon include electronics video games apparel food furniture toys software as well as jewelry.